Castle Hills Enticing Young Professionals With New Phase Of Luxury Apartments

Castle Hills Enticing Young Professionals With New Phase Of Luxury Apartments

The units will be one and two bedroom with views looking out over a lake with a waterfall in the middle of the project, and will be near a promenade that will house the leasing office, a fitness center, and club.

“We want to expand the quality of Castle Hills to theses apartments and offer a lot of services you don’t normally see with rentals, like housekeeping, pet sitting, car services, and a full-time concierge once we have enough established tenants,” McNutt said. “To appeal to Gen Y, the up-and-coming urban professional, we will have a lot of events, too, like wine tastings, barbecues, yoga, and boot camps: events that will appeal to them and keep them wanting to renew their leases. We want this to be a fun place to live.”

These type of luxury apartments are attractive to young professionals because they are part of a more urban style of mixed-use development, which has been showing up in residential developments around DFW. We wrote about the phenomenon happening in Old Town Lewisville in our December post, Lewisville Old Town Redevelopment Creates Vibrant Entertainment, Living Destination.

“You are talking about an integration of single-family homes with apartments, entertainment, and retail,” Greg Willett, vice president of Carrollton-based apartment analyst MPF Research, told Dallas Morning News reporter Steve Brown. “We’ve spent the last decade talking about the urban core, and the suburbs are becoming a new interesting story.

“It’s an evolving environment where you are urbanizing suburban locations,” Willett said. “The jobs are already there.”

That mixed-use is already a reality in Castle Hills with its Village Shops & Plaza, country club, and 20 neighborhood parks. But Discovery at The Realm will be across the street from another part of Bright Realty’s new development plans: The Realm, a 324-acre “urban center” with 269,500 square feet of retail, restaurant, and entertainment space, 300,000 square feet of office space, 546 residential units above the shops, and a 100-room boutique hotel, all along the SH 121 frontage road.

And they aren’t stopping there. Next to The Realm, Cencor Realty Services is developing the Castle Hills Marketplace on the southwest corner of State Highway 121 and Josey Lane. This planned shopping center will include the first Kroger Marketplace in the area and a Kroger Fuel Center, along with small-shop retail and restaurant space, and is planned to open later this year.

Endeavor Real Estate Group has already completed Lewisville Town Crossing, just north of the planned Castle Hills Marketplace, with retailers like 24-Hour Fitness, Bank of America, and Super Target.


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Dated: February 5th 2015
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