When it comes to choosing a Real Estate agent, brand could play a part in who the consumer goes with. But that is definitely not always the case. According to the National Association of Realtors, when consumers were asked how did they find their real estate professional, 41% of buyers and 39% of sellers said that the referral of a friend, neighbor, or relative influenced their choice. Only 4% of the time did buyers choose their real estate professional by walking into or calling a specific real estate office.
According to the same NAR study, the majority of sellers (66 percent), as well as the majority of buyers (65 percent), only meet with one real estate professional before choosing with whom to work. Thus, it is the first to the table, not the one with the biggest company behind them, who wins the business. And, in those less frequent instances where sellers and buyers do interview more than one agent, only 3 percent of sellers and 4 percent of buyers said that the real estate professional’s association with a particular firm was a deciding factor in which real estate professional they choose.
So it really doesn't matter which company you are with, the goal for real estate professionals, therefore, is to gain
mindshare through their own branding initiatives, so that they are the first person who potential clients think about when they think about real estate.
Johnie Palmer Halo Group Realty, LLC
Author:Johnie Palmer Phone: 214-869-6555 Dated: February 25th 2014 Views: 2,730 About Johnie: Welcome
Johnie started his real estate career in 2007 during the economic downturn, and has been ...
We understand that for many people, buying or selling a home is probably the largest investment decision that they will make in their lifetime. Halo Group Realty LLC thus became active in selling Real Estate in 2008 and was setup to make this process a simple and painless transaction. Your dedicated agent will guide you every step of the way to make purchasing or selling your home enjoyable and exciting… as it should be!
Today, Halo Group Realty LLC is at the cutting edge of technology in offering assistance to those in need of real estate services, and we have revolutionized the method of delivering education to consumers. Halo is established as the place for consumers to get the knowledge and assistance they deserve in the process of facilitating the Real Estate transaction, positioning you in the best possible situation to get the best price when you either to buy or sell. With leadership, innovation and forward thinking, Halo Group Realty, LLC is poised to make a huge impression in the real estate market while providing clients the keys to home ownership.
Our goal is to help make your dream a reality and take away all of the stress that goes along with purchasing or selling your home. Whether you are purchasing new construction, an existing home, or just an open space for future enjoyment, representation by a Halo agent is a valuable tool in making your dream become a reality.
Buying a home is one of the biggest investments you'll ever make. An
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