Home buyers and sellers won’t just contact you based on your glamour photos alone. Here’s a few ways to nudge them along…
1. Decisions are made subconsciously
A handful of recent studies dictate that the human mind doesn’t make decisions based on rational thought. It makes decisions based on a deeper, subconscious level. You can throw facts and numbers at consumers all day long, but in most cases, the decision is made based on a snap-judgement, trust signals and irrational indicators.
2. An early emotional connection dramatically boosts conversions
Simply said, once consumers feel that they prefer one option, it is much harder for them to change their mind. Attempts at rationalizing with data will only reinforce their initial choice.
3. Social media may help
It’s probably safe to say that social media is a relationship building tool, and a recent study found that people are more comfortable buying from an individual or company they follow on Facebook or Twitter. Just make sure you are always providing value, and encouraging as much interaction with your followers as possible. I’ll leave the other tips for another post.
4. Simple sells
The easier it is to understand what your offer is, the higher the likelihood that someone will take you up on it. A great example of this is when you go into a best buy to buy a camera. There are tons of options, each with different settings and features, which results in an ‘analysis paralysis’. People will get overwhelmed, freeze up, and not buy anything at all. Think simple with all of your marketing, web and operations efforts. People prefer stuff that is clear, clean and simple. A way that you can implement this right away, is to make your website easy to read and navigate, and make your call to actions detailed, emotional and clear.
5. Testimonials and reviews
This is huge. Consumers frequently base their decisions based on public reviews. Make sure you have a Yelp, MerchantCircle, Zillow, Trulia, and Google Places account with positive reviews from your past clients. Don’t fake these or buy reviews on Fiverr! These sites will screen out your phony reviews, and you will look like a chump. Also, consider setting up a basic site that encourages your clients to review your agents.
6. Have a presence on multiple platforms
Consumers will Google you and Google your company. They will research you and make decisions based on the information they uncover. Make sure your online reputation is gleaming.
We understand that for many people, buying or selling a home is probably the largest investment decision that they will make in their lifetime. Halo Group Realty LLC thus became active in selling Real Estate in 2008 and was setup to make this process a simple and painless transaction. Your dedicated agent will guide you every step of the way to make purchasing or selling your home enjoyable and exciting… as it should be!
Today, Halo Group Realty LLC is at the cutting edge of technology in offering assistance to those in need of real estate services, and we have revolutionized the method of delivering education to consumers. Halo is established as the place for consumers to get the knowledge and assistance they deserve in the process of facilitating the Real Estate transaction, positioning you in the best possible situation to get the best price when you either to buy or sell. With leadership, innovation and forward thinking, Halo Group Realty, LLC is poised to make a huge impression in the real estate market while providing clients the keys to home ownership.
Our goal is to help make your dream a reality and take away all of the stress that goes along with purchasing or selling your home. Whether you are purchasing new construction, an existing home, or just an open space for future enjoyment, representation by a Halo agent is a valuable tool in making your dream become a reality.
You have been the best real estate agent that I have ever dealt with. Your advice was invaluable. When I called you, I was about to give up on ever finding a home and you gave me hope. You showed me that there are agents out there that put more value in people than in profits. Thanks to you, we are moving into a wonderful home.
Thank you so much,