Are your marketing efforts a
time bomb waiting to explode?
Most marketing efforts and campaigns that
business owners and companies do, is the very thing that is killing their
business. The reason for this is that many businesses have a bad operation
and as a result the more customers you attract to your business, the
quicker the word gets out of their bad experience with your business.
You’ve probably heard the saying that “Great marketing will just kill a
bad operation faster.” That’s because if you send people into an operation
that is performing at sub standard levels and below, people will have a
bad experience and your money would have been better spent on operations
improvements rather than marketing.
Marketing, human resources, operations and training are inextricably
connected. Many companies ignore the people-side of their business and
fail to see the need to up skill and train their greatest asset in their
business – ‘Their People.’ We need to be constantly developing our people
and looking after them. They in turn will look after our business.
Likewise if you are a small business or a one person business, it is
essential to invest in your biggest asset – yourself and your people.
Companies largely ignore the fact that you need to first
make sure that you get the ‘right people’ and then second, make sure that
you constantly develop them. Training needs to go beyond simply employee
orientation. You’ll need an ongoing programme that constantly improves and
evolves your staff competencies.
Tick Tock, Tick Tock – your people are
waiting for you to take action in their development.
Author:Lars Lofstrand Phone: 972-672-8069 Dated: March 28th 2014 Views: 1,942 About Lars: We understand that buying or selling a home is probably the largest investment decision that you wil...
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